Invective Form in Popular Media Culture: Genre – Mode – Affordance

The following article outlines a way to conceptualize invective form in popular culture that is particularly interested in accommodating the range, fluidity, and slipperiness that define pop-cultural invectivity. It is an approach that draws on one very well-established concept of formal criticism – that of mode – and one concept that has recently been brought to the fold of formalist inquiry – that of affordance. I will argue that conceiving of invective form in popular culture as a mode and as an affordance allows to address the diversity and range of external forms by which pop-cultural invectivity operates. In addition, it brings into focus the fluidity that marks the repertoire of invective popular culture, its paradoxical tendency to gravitate toward routinization in more set conventions, only to conspicuously push against these conventions’ boundaries. Finally, to conceive of the invective valence of the mode’s repertoire not as a fixed property but as an affordance helps talk about the volatility and dynamism of invective performances in popular culture, the way in which their invective effects are contingent on the social positionality from and for which they realized, and the way in which their invective valence is open for resignification.