Grower perspectives in community supported agriculture

Community supported agriculture (CSA) is an alternative model of farming in which consumers become "members" of a farm, by contract, to receive a share of the harvest. Case study interviews were used to ascertain CSA grower perspectives, as indicated by sources of information and motivations. Like most organic growers, but unlike most conventional growers, few CSA growers have family background in agriculture. Common sources of information and strong informal communication were observed among CSA growers. Primary information sources include other growers, printed material, and conferences. Conventional sources of information used in agriculture, i.e., the cooperative extension system and formal agricultural education, appear to be underutilized and are ranked lowest in importance by CSA growers. CSA growers are motivated in their agricultural endeavors by multiple goals: marketing, education, community, and environment. Marketing was the most frequently cited primary goal, followed by education of consumers. For many CSA growers, the marketing motive is not solely monetary, but also philosophical, as a vehicle for achieving right livelihood and building an associative economy that redefines society's relationships to food and land.