Social Science Methodologies for Studying Individuals' Responses in Human Issues in Horticulture Research

Many of the research questions that have been posed regarding the effects of plants on people can only be answered using methodologies from the social sciences. Lack of familiarity with these methods and their underlying concepts has limited the role that horticulturists have taken in this research. Horticulturists, because of their particular sensitivity to the various aspects of plants and the nature of the ways that people interact with plants, must be involved in this type of research to generate the information that is needed by horticultural industries. This paper reviews many of the common methods that have been used in research on human issues in horticulture and presents examples of studies that have been conducted using these techniques. Quantitative and qualitative methods are discussed.