PRAGMALINGUISTIC ELEMENTS IN TOURIST DESTIONATION IMAGE FORMATION

Image has been an important topic in tourism research. It is one of the key factors in the travel selection process. The image of a tourist destination is the sum of all perceptions tourists and potential visitors hold of that destination. In tourist advertising materials it is represented through verbal and pictorial elements. The focus of this research is to find out pragmalinguistic elements in tourist destination image formation. This paper especially concentrates on some typical pragmalinguistic elements forming the image of Croatia as a tourist destination.