Factors that influence the attitude of young people to participate in crowdfunding campaigns

This paper highlights the factors that influence young people’s attitude to participate in crowdfunding campaigns, and to what extent such factors impact their investment intentions. A quantitative approach is employed using a survey to gather information from Al Maaref University students about the determinants influencing their intentions to invest in crowdfunding and to explain how such factors affect their attitudes towards crowdfunding decisions. This study found that emotions and attitudes as well as attitudes and PBC are statistically and positively related. Moreover, personality types ‘Agreeableness (A) and Neuroticism (N)’ have a positive impact on PBC (with p ˂ 10%), and subjective norms (SN) have a direct influence on engagement intention (EI) (p ˂ 5%). PBC has a positive impact on EI (p ˂ 5%), and risk preferences have a positive impact on EI (with p ˂ 10%). In addition, results show that personality types do not have a positive impact on SN, and personality types Extraversion (E), Conscientiousness (C), and Openness (O), do not have a positive impact on PBC. Subjective norms do not have a positive impact on attitudes (p ˃ 5%). Moreover, PBC does not have a direct influence on SN or behavior, risk preferences do not have a positive impact on EI (p ˃ 5%), and demographic factors do not have a positive impact on EI. The findings of the study shall promote the comprehension of the influences that motivate young entrepreneurs to participate in crowdfunding campaigns. This paper’s findings benefit investors, fintech decision-makers, and policymakers.