Assessment of Critical Business Skill Development by MBA Alumni

Six years of survey data were analyzed to assess, among other things, the degree to which an AACSB accredited graduate business program successfully developed student skills in a variety of areas deemed important for career success. The study illustrates a methodology institutions can use to respond to increasing demands for program evaluation and assessment of learning goals. As well, data on program efficacy can impact a program's marketing efforts in attracting students in an increasingly competitive marketplace. (Contains 12 tables.)