An Empirical Investigation Of The Concept Of Consumer Service Satisfaction: A Tricomponent Model

An Empirical Investigation Of The Concept Of Consumer Service Satisfaction: A Tricomponent Model

The concept of consumer satisfaction has been heavily researched with little agreement on its proper measurement. A tricomponent model is offered which is simple, robust, easily administered, and understandable to marketing managers.

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Bibliographische Detailangaben
Veröffentlicht in:Journal of service science (Littleton, Colo.) Colo.), 2008-10, Vol.1 (2), p.41-46
Hauptverfasser: Smith, F. Ruth, Brown, Carroll A.
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:The concept of consumer satisfaction has been heavily researched with little agreement on its proper measurement. A tricomponent model is offered which is simple, robust, easily administered, and understandable to marketing managers.
ISSN:1941-4722
1941-4730
DOI:10.19030/jss.v1i2.4294