House of Marketing Quality Using the House of Quality to Develop Marketing Strategies

House of Marketing Quality Using the House of Quality to Develop Marketing Strategies

The paper presents a Model for Customer Oriented Marketing Strategies, using the House of Quality Approach. The model is presented with an example of Spinning Machinery Marketing.

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Veröffentlicht in:Journal of business & economics research (Littleton, Colo.) Colo.), 2011-02, Vol.5 (11)
Hauptverfasser: Aslan, Bayram, Hergeth, Helmut H.
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:The paper presents a Model for Customer Oriented Marketing Strategies, using the House of Quality Approach. The model is presented with an example of Spinning Machinery Marketing.
ISSN:1542-4448
2157-8893
DOI:10.19030/jber.v5i11.2605