P-81: A Novel Moving Picture Study of the IPS mode TV with 120Hz Driving for Full HDTV Application

Motion Picture Quality (MPQ) in LCD TV becomes very important point because of color vividness at motion picture image. To express MPQ is not only response time, but also color shift. We have studied the color shift of motion picture concept in two cases: one is a primary color shift and the other one is a motion blur color shift from motion blur by moving pictures with a fast speed. We are defined the Motion Picture Color Shift (MPCS) evaluation method to improve the display quality of LCD TV. As result of this paper confirmed that IPS have realized the most resemblant quantitative result with human eye perception and examined to judge the quality of captured moving picture via a pursuit camera system using Macbeth pattern and general color pattern. The color shift of IPS TV was measured by the novel evaluation method. In the Macbeth pattern, the max value of Δu'v' in IPS and VA is 0.012 and 0.018, respectively. The IPS TV had shown that have advantages of not change at moving picture.