Kitle İletişim Araçlarının Genç Seçmenlerin Davranışsal Niyetleri Üzerindeki Etkisi

Technology development has influenced and altered the sources of communication of individuals. Mass media, which is one of the main news sources, is also used in political marketing. Young voters who use mass media intensively are an important target group for political parties. The study aims to examine the effects of mass media on the behavioral intentions of young voters. For this purpose, 470 students who were studying in Balıkesir University were collected by questionnaire. Of the 470 questionnaires, 66 questionnaires were escaped incorrectly or incomplete. 404 questionnaires were included in the study. As a result of the study, it was found that mass media affected the behavioral intentions of young voters. According to this, the use of mass media in the political arena and the political tendencies of the young voters are given.