Formation of Image Communications of the Library in the Modern Information Space

Objective. As part of the study, the analysis of the main components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media are expected. Methods. To achieve the set objective and solve the specified tasks, a complex use of various research methods was carried out: analysis and synthesis; generalization; systematization; system and component analysis. Results. During the research, a theoretical generalization was made and a new solution to the problem of the library image communications formation in the modern information space was proposed, which was embodied in the theoretical justification of the conditions that ensure the effectiveness of new Internet technologies introduction in the work of library institutions. In the process of scientific research, recommendations were made for the popularization of library activities, as well as the modernization of the library image in the Internet environment. The collected and systematized material can be used to create relevant library content in social networks. Conclusions. The formation of image communications of the library in the modern information space is a complex and multi-level process associated with the organization of special studies, with the development of the program and plan of the image campaign, and activities system aimed at image elements formation in social media resources. The main direction of libraries development is the systematic implementation of modern information technologies with the aim of popularizing library services for potential readers. Timely adaptation and implementation of information and communication technologies in the activities of libraries will allow them to retain their priority in the future regarding socially significant information realization and preserve themselves as a social institution.