Interspersed Advertising

I note, with great distress, that Pediatrics now intermingles advertising copy with scientific text. There must be a definite reason for this major departure from past policy. One possibility is that there has been a ground-swell of requests from fellows of the American Academy of Pediatrics to bring these urgent, shrill commercial messages to their attention. Another possibility is that the pharmaceutical industry and its Madison Avenue advertising agents have financially strong-armed the Academy brass to perpetrate this intrusion. Can the Editor tell me which of these reasons is true?