Media Exposure and Risk Perception as Predictors of Engagement in COVID-19 Preventive Behaviors: Extending the Theory of Planned Behavior Across Two Cultures

Media Exposure and Risk Perception as Predictors of Engagement in COVID-19 Preventive Behaviors: Extending the Theory of Planned Behavior Across Two Cultures

This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two high...

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Veröffentlicht in:Online Media & Global Communication 2022-03, Vol.1 (1), p.90-123
Hauptverfasser: Hu, Xuechen, Gao, Xingjian, Xu, Wenzhen, Takai, Jiro
Format: Artikel
Sprache:eng
Schlagworte:
media exposure
personal hygiene
preventive behavior
risk perception
social media involvement
survey
theory of planned behavior
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Zusammenfassung:This study examined the psychological and social factors that affect the performance of preventive behaviors toward COVID-19, by testing a model based on the theory of planned behavior (TPB). Our model featured media exposure and social networking site (SNS) involvement, and we tested it in two highly contrasted cultures regarding COVID-19 attitudes: U.S. and Japan.
ISSN:2749-9049
2749-9049
DOI:10.1515/omgc-2022-0002