The Decision Behaviour Evaluation of Interrelationships among Personality, Transformational Leadership, Leadership Self-Efficacy, and Commitment for E-Commerce Administrative Managers

Due to the impact of the Coronavirus disease 2019 (COVID-19) epidemic isolation, the E-commerce market encountered great impact and changes. Faced with such a transformed situation, E-Commerce administrative managers usually have different individual personalities and transformational leadership to enhance leadership self-efficacy and organizational commitment. The purpose of this study is to investigate the interrelationships among the personality, transformational leadership, leadership self-efficacy, and commitment of E-Commerce administrative managers. The research population is randomly selected from E-Commerce administrative managers who are responsible for E-Commerce administrative affairs. Based on a sample of 408 participants, the Confirmatory Factor Analysis (CFA) is applied to examine the construct validity. Then, the Structured Equation Modelling (SEM) method is used to estimate a series of interrelated dependent relationships and perform a comprehensive model. The research results show that a leader with Big Five personality traits has a positive influence on transformational leadership and leadership self-efficacy. An E-Commerce administrative manager with transformational leadership behaviours has a positive influence on leadership self-efficacy. In addition, an E-Commerce administrative manager with leadership self-efficacy has a positive influence on commitment. The research results contribute to a better evaluation model of E-Commerce administrative manager’s leadership by applying their personalities and transformational leadership to enhance leadership self-efficacy and increase the level of organizational commitment.