YOUTH IN THE WORLD OF PROFESSIONS OF THE FUTURE: POSITIONING AND PROFESSIONAL IDENTITY

Currently, the digitalization of technological and business processes leads to serious changes in the labor market. The article presents an analysis of the main trends of youth behavior in the labor market due to the accelerating processes of digitalization of the economy. Empirical data were obtained as a result of a survey conducted on the basis of a sociological study of 2021 in ten regions of the Siberian Federal District. Its main purpose was to assess the main concerns associated with the gradual displacement of a person from the world of professions and widespread robotics, the introduction of artificial intelligence systems, machine learning, etc. As a result, the attitudes of young people towards their future in the context of digital business transformation are revealed. New are the results that allow us to assess the formation and necessity of supra-professional skills that are in demand in the digital economy, taking into account the geographical factor. The ideas of professional self-determination of modern youth and the importance of the process of realizing their professional potential are investigated. It is revealed that young people are quite optimistic, looking at the horizon of their professional future, understanding the need to receive additional education and improve in order to fit into the realities of the new digital economy. When building their professional trajectories, young people pay great attention not only to financial issues, but also to having the opportunity to "benefit" society.