Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb

This work aims to analyze and identify the attributes present in Airbnb Experiences. For this, it considered the seven attributes of Memorable Tourism Experiences (MTE) proposed by Kim & Ritchie (2014): hedonism, refreshment, meaningfulness, novelty, local culture, knowledge, and involvement. With a qualitative and quantitative approach, the method comprising the collection of 500 reviews from 100 experiences offered in the two biggest cities in Brazil generated a corpus of 25,742 words. The content analysis technique (Bardin, 2011) was applied to identify those attributes of the MTE based on categories defined a priori and then show the descriptive statistics of the frequencies of the identified attributes and the crossings between the variables. A new attribute was identified, named "welcoming", referring to the attitude of the "host" who offers the experience; being the most evidenced by users in 351 reviews as a positive aspect of the experience