Communication in International Business Education: Considerations for Latin America

Although intercultural communication has been widely studied, there is a lack of research specifically related to international business communication. Latin America is an expanding market for U.S. businesses and therefore it is important to consider in business communication courses. Two areas of research are reviewed to help in understanding influences on intercultural communication. First, the importance of perception and stereotypes on communication is presented. Second, cultivation theory is presented. Cultivation theory explores the relationship between the use of television and the possible influence television may have on perceptions about the world. The results of a survey on the perceptions and media use of one South American group of business people is presented. The answers to the survey suggest topics for inclusion in international business courses. Finally, suggestions for teaching communication topics are made.