Tracing the Development of Wholesaling Practice and Thought

Tracing the Development of Wholesaling Practice and Thought

Historical study of marketing thought provides a rich source of ideas, concepts and theory building blocks that are essential for advancing the marketing discipline. This article discusses the patterns of evolution of wholesaling institutions over time and the concomitant developments in wholesaling...

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Veröffentlicht in:Journal of marketing channels 1991-12, Vol.1 (2), p.75-99
Hauptverfasser: Luqmani, Dr. Mushtaq, Goehle, Dr. Donna, Quraeshi, Dr. Zahir, Yavas, Ugur
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:Historical study of marketing thought provides a rich source of ideas, concepts and theory building blocks that are essential for advancing the marketing discipline. This article discusses the patterns of evolution of wholesaling institutions over time and the concomitant developments in wholesaling thought. A conclusion emerging from this historical analysis is that wholesaling practice preceded wholesaling thought.
ISSN:1046-669X
1540-7039
DOI:10.1300/J049v01n02_05