Commentary on: "Technology in the Classroom: Teaching Business Marketing in the 21st Century," by Richard P. Vlosky and David T. Wilson

Marketing instructors have to be educated in the new developments in educational technology and its benefits to enhance the learning process. Moreover, be alert not to overemphasize the use of multimedia instruction in the classroom. Still, there is tremendous need for one-to-one interpersonal encounters to build knowledge and skills in the marketing students of the 21st century. The challenge is to balance high tech with high touch.