Online Matching Frameworks Under Stochastic Rewards, Product Ranking, and Unknown Patience

Ranking Products for Customers with Unknown Patience In e-commerce, customers have an unknown patience in terms of how far down the page they are willing to scroll. In light of this, how should products be ranked? The e-commerce retailer’s problem is further complicated by the fact that the supply of each product may be limited, and that multiple customers who are interested in these products will arrive over time. In “Online Matching Frameworks Under Stochastic Rewards, Product Ranking, and Unknown Patience,” Brubach, Grammel, Ma, and Srinivasan provide a general framework for studying this complicated problem that decouples the product ranking problem for a single customer from the online matching of products to multiple customers over time. They also develop a better algorithm for the single-customer product ranking problem under well-studied cascade-click models. Finally, they introduce a model where the products are also arriving over time and cannot be included in the search rankings until they arrive. We study generalizations of online bipartite matching in which each arriving vertex (customer) views a ranked list of offline vertices (products) and matches to (purchases) the first one they deem acceptable. The number of products that the customer has patience to view can be stochastic and dependent on the products seen. We develop a framework that views the interaction with each customer as an abstract resource consumption process and derive new results for these online matching problems under the adversarial, nonstationary, and independent and identically-distributed arrival models, assuming we can (approximately) solve the product ranking problem for each single customer. To that end, we show new results for product ranking under two cascade-click models: an optimal algorithm when each item has its own hazard rate for making the customer depart and a 1/2-approximate algorithm when the customer has a general item-independent patience distribution. We also present a constant-factor 0.027-approximate algorithm in a new model where items are not initially available and arrive over time. We complement these positive results by presenting three additional negative results relating to these problems. Funding: N. Grammel was supported in part by NSF award [CCF-1918749] and by research awards from Amazon and Google. A. Srinivasan was supported in part by NSF awards [CCF-1422569, CCF-1749864, and CCF-1918749], as well as research awards from Adobe, Amazon,