Mobile Payment Technology and Competitiveness In the Credit Card Chain
This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential t...
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Veröffentlicht in: | JOSCM. Journal of Operations and Supply Chain Management 2009-12, Vol.2 (2), p.1-8 |
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container_title | JOSCM. Journal of Operations and Supply Chain Management |
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creator | Martins, Guilherme Silveira Martins, Michele Esteves Di Serio, Luiz Carlos Csillag, João Mário Santos, Camila Aparecida |
description | This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain. |
doi_str_mv | 10.12660/joscmv2n2p1-8 |
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title | Mobile Payment Technology and Competitiveness In the Credit Card Chain |
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