Mobile Payment Technology and Competitiveness In the Credit Card Chain

This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential t...

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Veröffentlicht in:JOSCM. Journal of Operations and Supply Chain Management 2009-12, Vol.2 (2), p.1-8
Hauptverfasser: Martins, Guilherme Silveira, Martins, Michele Esteves, Di Serio, Luiz Carlos, Csillag, João Mário, Santos, Camila Aparecida
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container_title JOSCM. Journal of Operations and Supply Chain Management
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creator Martins, Guilherme Silveira
Martins, Michele Esteves
Di Serio, Luiz Carlos
Csillag, João Mário
Santos, Camila Aparecida
description This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain.
doi_str_mv 10.12660/joscmv2n2p1-8
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title Mobile Payment Technology and Competitiveness In the Credit Card Chain
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