Mobile Payment Technology and Competitiveness In the Credit Card Chain

Mobile Payment Technology and Competitiveness In the Credit Card Chain

This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential t...

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Veröffentlicht in:JOSCM. Journal of Operations and Supply Chain Management 2009-12, Vol.2 (2), p.1-8
Hauptverfasser: Martins, Guilherme Silveira, Martins, Michele Esteves, Di Serio, Luiz Carlos, Csillag, João Mário, Santos, Camila Aparecida
Format: Artikel
Sprache:eng
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Zusammenfassung:This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain.
ISSN:1984-3046
1984-3046
DOI:10.12660/joscmv2n2p1-8