Dialectical Thinking in Consumer Decision Making

Dialectical Thinking in Consumer Decision Making

In this article, we examine the four processes of dialectical thinking: interconnection, development and change, transformation of quantitative into qualitative, and unity and struggle of opposites. We argue that the decisions of some consumers reflect dialectical thinking, at least some of the time...

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Veröffentlicht in:Journal of consumer psychology 2000-01, Vol.9 (1), p.53-58
Hauptverfasser: Kahle, Lynn R., Liu, Raymond R., Rose, Gregory M., Kim, Woo-Sung
Format: Artikel
Sprache:eng
Schlagworte:
Consumer choice
Consumer research
Dialectic
Evolution
Heuristics
Marketing
Personal computers
Perspectives and Commentary
Portable computers
Social interaction
Social psychology
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Beschreibung
Zusammenfassung:In this article, we examine the four processes of dialectical thinking: interconnection, development and change, transformation of quantitative into qualitative, and unity and struggle of opposites. We argue that the decisions of some consumers reflect dialectical thinking, at least some of the time.
ISSN:1057-7408
1532-7663
DOI:10.1207/15327660051044259