Bien-être and well-being in consumer research: A comparative analysis

This article provides a critical overview in which French-language research on consumer bien-être (BEC) is compared to English-language studies of well-being as part of Transformative Consumer Research (TCR). We begin by identifying the specific positions adopted and themes addressed by the researchers, before exploring the cultural roots of each approach. We conclude with a discussion of our findings and suggested research perspectives and avenues for the future.