Review Essay: Global brands: Paul Grainge Brand Hollywood: Selling Entertainment in a Global Media Age London and New York: Routledge, 2008. 212 pp. ISBN 978—0—415—35405—9 Jing Wang Brand New China: Advertising, Media, and Commercial Culture Cambridge, MA and London: Harvard University Press, 2008. 411 pp. ISBN 0—674—02680—2 Scott Lash and Celia Lury Global Culture Industry: The Mediation of Things Cambridge: Polity, 2007. 240 pp. ISBN 978—0—7456—2483—9 (pbk)

Review Essay: Global brands: Paul Grainge Brand Hollywood: Selling Entertainment in a Global Media Age London and New York: Routledge, 2008. 212 pp. ISBN 978—0—415—35405—9 Jing Wang Brand New China: Advertising, Media, and Commercial Culture Cambridge, MA and London: Harvard University Press, 2008. 411 pp. ISBN 0—674—02680—2 Scott Lash and Celia Lury Global Culture Industry: The Mediation of Things Cambridge: Polity, 2007. 240 pp. ISBN 978—0—7456—2483—9 (pbk)

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Veröffentlicht in:Global Media and Communication 2009, Vol.5 (1), p.99-111
1. Verfasser: Moor, Liz
Format: Review
Sprache:eng
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ISSN:1742-7665
1742-7673
DOI:10.1177/1742766508101316