Blasphemy or Pragmatics? When NOT to Follow User-Centered Design Techniques

This invited panel brings together several high-profile members of the HCI community for an exciting, if not controversial, discussion and debate. Each is well versed in the principles and best practices of user-centered design, user experience research, and design innovation. How do they respond to the emerging topic of when NOT to use conventional user-centered design techniques? Are those who suggest this just stirring up controversy? Or are there pragmatic business constraints that require us to sometimes divert from our established practices? Our panelists will address this provocative issue as well as other contemporary issues that are at the forefront of HCI. Come and join us for what is sure to be an educational and stimulating session that could change your future approach to user-centered design and user experience research.