Parental perceptions of the role of media and technology in their young children’s lives

The purpose of this study was to survey parental media attitudes and perceptions of their children’s knowledge and engagement with various media technologies, as well as to explore the children’s actual knowledge and experience with these tools. A total of 101 US parents of young children (ages 2–7 years) and 39 children (ages 3–6 years) participated. Results revealed heavy media consumption both among parents and children, and a large number of children, including the youngest, had private access. Less than half of the parents could accurately identify their children’s technological proficiency, and despite heavy usage, many children misidentified various media tools. Overall, parents showed positive attitudes toward media, to the extent that they believed media exposure to be vital to children’s development, and many disagreed with recommendations from expert sources regarding age-appropriate screen time. Implications of these findings are discussed.