Media construction of pseudo-events: Lula da Silva at the Portugal’s parliament during a historic annual celebration

The Carnation Revolution (25th April 1974) has changed the course of Portugal, leading it to transition from an autocratic to a democratic Government. Every year, celebrations are conducted at the national Parliament. In 2023, it counted with another guest: Lula da Silva, Brazil’s ongoing president. Considering the notion of cultural memory and media construction of social reality through media events, this article notes Lula da Silva’s presence and exceptional address was portrayed on newspaper front pages of several journalistic media outlets. Therefore, it aims at understanding meaning and discourse production with Lula da Silva’s visit to Portugal on the 25th April 2023 through media coverage and first page highlight. Lula da Silva is noticed by the front pages under analysis as a controversial, entertaining, and eventful celebrity linked to specific positioned actors that is invited to the Parliament and prompts indirectly and directly discontentment and, at the same time, support. Also, it discusses how such spotlight over Lula da Silva turned that visit and Parliament’s address it into a pseudo-event. Adopting a Multimodal Critical Discourse Analysis approach, this research work intends to offer a multimodal eye upon those front pages and critically reflect on populism, coloniality, cultural memory, and journalism.