Feminist activism in digital space: Postfeminist contradictions in #WhyIStayed

Scholars have argued that digital spaces are key sites for feminist activism, which can be seen in the emergence of “hashtag feminism,” or the use of social media hashtags to address feminist-identified issues through sharing personal experiences of inequality, constructing counter-discourses, and critiquing cultural figures and institutions. However, more empirical research is needed that examines both the possibilities and constraints of hashtag feminism. Through a qualitative analysis of 51,577 archived tweets and semi-structured interviews, we trace the ways #WhyIStayed creates a space for feminist activism in response to victim-blaming related to domestic violence through voice, multivocality, and visibility. More specifically, we critically analyze postfeminist discourses within #WhyIStayed in order to examine contradictions within the hashtag event as well as how these postfeminist contradictions shape possibilities for feminist activism online.