Role of involvement in the travel decision

As the tourism industry grows, the need to predict travel behaviours increases. This study analysed the travel decision of college students who vacationed during the spring break. The involvement construct, borrowed from consumer behaviour literature, was utilised to evaluate the role of involvement in travel decision making. Demographics and their relationship to level of involvement were also evaluated. The data supported the hypothesis that there was a significant relationship between the level of involvement and the decision to go on a spring break. A relationship between involvement and destination selection was also found.