Business Communication: A Major Whose Time Has Come

Business Communication: A Major Whose Time Has Come

Surveys existing business communication programs' stated goals, required courses, course content, and department/unit location. Proposes a curriculum for a business communication major that meets business needs, academic concerns, and accreditation requirements. (SR)

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Bibliographische Detailangaben
Veröffentlicht in:The Bulletin of the Association for Business Communication 1992-09, Vol.55 (3), p.87-92
Hauptverfasser: Johnson, Betty S., DuFrene, Debbie D.
Format: Artikel
Sprache:eng
Schlagworte:
Bachelors Degrees
Business Communication
Communication Research
Curriculum
Curriculum Research
Higher Education
Majors (Students)
National Surveys
Required Courses
School Surveys
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Beschreibung
Zusammenfassung:Surveys existing business communication programs' stated goals, required courses, course content, and department/unit location. Proposes a curriculum for a business communication major that meets business needs, academic concerns, and accreditation requirements. (SR)
ISSN:8756-1972
DOI:10.1177/108056999205500326