Simulating the Corporate Strategic Planning Function in the Business Communication Curriculum

Simulating the Corporate Strategic Planning Function in the Business Communication Curriculum

Describes using the strategic planning report process in business communication classrooms, thus requiring students to work collaboratively and to apply business school learning. (SR)

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Bibliographische Detailangaben
Veröffentlicht in:The Bulletin of the Association for Business Communication 1992-09, Vol.55 (3), p.46-48
Hauptverfasser: Scheiber, H.J., Hager, Peter J.
Format: Artikel
Sprache:eng
Schlagworte:
Business Communication
Cooperative Learning
Higher Education
Strategic Planning
Student Projects
Teaching Methods
Theory Practice Relationship
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Beschreibung
Zusammenfassung:Describes using the strategic planning report process in business communication classrooms, thus requiring students to work collaboratively and to apply business school learning. (SR)
ISSN:8756-1972
DOI:10.1177/108056999205500313