YouTube Video Project: A “Cool” Way to Learn Communication Ethics

The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest "cool" technologies for enjoying quick laughs, employing a wide variety of corporate activities, and also communicating relevant, engaging instructional content for today's students. This article describes a YouTube video class project that is a natural fit with today's students because it involves cutting-edge social media while addressing a critical component of professional development-communication ethics. This project encourages critical thinking, creativity, and applied learning in a team environment using a "cool" new media tool.