Regional Science City, Lucknow

The footfalls at the Regional Science City, Lucknow had been stagnant for the last few years. The centre's main focus till now had been predominantly on school children. But to get the targeted growth in number of visitors, they had to start focusing on attracting general visitors. The case revolves around the challenges faced by the management in increasing the number of visitors to the centre. Questions on the best possible means of local promotions to attract more visitors to the facility are raised. The case tries to sensitise the discussants to the issues and problems faced by a not-for-profit organization. The case also raises the larger questions of application of marketing concepts to non-profits and educational context.