The Decision-Making Process Underlying Curriculum Revision

The Decision-Making Process Underlying Curriculum Revision

This study assessed influences on educators' intentions to add an undergraduate marketing course. Results indicated that curriculum revisions take advantage of present faculty's expertise and interests. Further exploration of curriculum innovations is necessary to assess fully what impact...

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Veröffentlicht in:Journal of marketing education 1991-12, Vol.13 (3), p.21-32
Hauptverfasser: Mayo, Michael A., Miciak, Alan
Format: Artikel
Sprache:eng
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Zusammenfassung:This study assessed influences on educators' intentions to add an undergraduate marketing course. Results indicated that curriculum revisions take advantage of present faculty's expertise and interests. Further exploration of curriculum innovations is necessary to assess fully what impact other inputs may have on the decision-making process underlying curriculum development.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347539101300304