Franchising as a Strategic Partnership: Issues of Cosoperation and Conflict in a Global Market

DR. TOM DANDRIDGE IS DIRECTOR OF the Small Business Institute at the State University of New York at Albany, United States of America, and has been working with Dr. Cecilia Falbe on research relating to franchising and to organisational theory for four years. They have increasingly attended to international franchsing and to the important issues of strategy formation and franchisors across national borders. They have also been involved in programmes fro ecnonomic development in Eastern Europe and it is from this combination that the paper emerges. The first part of the paper provides a basic overview of franchising as it has developed in the United States while the second part is conderned with managing the strategic partnership of franchisors and franchisees in a global market.