Using Social Media in Medicine

Program Description: Social media has moved from an emerging technology to a mainstay of our patients’ lives. The panelists consist of speakers at the forefront of the social media field in otolaryngology in both academic and private arenas. This talk will demonstrate how social media has already been incorporated in the medical marketplace and future applications. We will discuss strategies for how physicians can incorporate this into their academic/private practices. Common pitfalls encountered in assimilating social media into your practice will be described. Additionally, we will discuss the inherent medico-legal risk and ethical considerations associated with these endeavors. Educational Objectives: 1) Discuss how social media affects medicine today. 2) Describe methods to use social media to help build/maintain your practice in an academic and private arena. 3) Apply the best uses of social media to interact with and educate your patients while being aware of the medico-legal implications.