The Management Crunch: A Challenge for Business Education

This study investigated the factors relevant to management motivation of today's college students. Data was collected by means of a questionnaire administered to 78 juniors and seniors in a large College of Business in the nation's Southeast. Among other findings, this study seemed to indicate that management and marketing majors offer strong management potential while accounting, banking, general business, health administration and business education majors appear to be a poor source of managerial talent.