In the Window at Disney: A Lifetime of Brand Desire
The princess makeover is a signature Disney performance that articulates the interplay between the production of a desiring subject and the commodification of experience. It is a transformation that demands affective labor from consumers on behalf of one of the world's preeminent brands.
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| Veröffentlicht in: | TDR : Drama review 2014-12, Vol.58 (4), p.23-31 |
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| container_end_page | 31 |
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| container_issue | 4 |
| container_start_page | 23 |
| container_title | TDR : Drama review |
| container_volume | 58 |
| creator | Bennett, Susan Schweitzer, Marlis |
| description | The princess makeover is a signature Disney performance that articulates the interplay between the production of a desiring subject and the commodification of experience. It is a transformation that demands affective labor from consumers on behalf of one of the world's preeminent brands. |
| doi_str_mv | 10.1162/DRAM_a_00395 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1054-2043 |
| ispartof | TDR : Drama review, 2014-12, Vol.58 (4), p.23-31 |
| issn | 1054-2043 1531-4715 |
| language | eng |
| recordid | cdi_crossref_primary_10_1162_DRAM_a_00395 |
| source | Jstor Complete Legacy |
| subjects | Boutiques Brand names Brands Clothing stores Department stores Dolls Downtowns Entertainment Hairstyles Performance art Retail stores Theater |
| title | In the Window at Disney: A Lifetime of Brand Desire |
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