In the Window at Disney: A Lifetime of Brand Desire

In the Window at Disney: A Lifetime of Brand Desire

The princess makeover is a signature Disney performance that articulates the interplay between the production of a desiring subject and the commodification of experience. It is a transformation that demands affective labor from consumers on behalf of one of the world's preeminent brands.

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Bibliographische Detailangaben
Veröffentlicht in:TDR : Drama review 2014-12, Vol.58 (4), p.23-31
Hauptverfasser: Bennett, Susan, Schweitzer, Marlis
Format: Artikel
Sprache:eng
Schlagworte:
Boutiques
Brand names
Brands
Clothing stores
Department stores
Dolls
Downtowns
Entertainment
Hairstyles
Performance art
Retail stores
Theater
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Beschreibung
Zusammenfassung:The princess makeover is a signature Disney performance that articulates the interplay between the production of a desiring subject and the commodification of experience. It is a transformation that demands affective labor from consumers on behalf of one of the world's preeminent brands.
ISSN:1054-2043
1531-4715
DOI:10.1162/DRAM_a_00395