Auto-Bidding and Auctions in Online Advertising: A Survey

In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidd...

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Veröffentlicht in:	SIGecom exchanges 2024-06, Vol.22 (1), p.159-183
Hauptverfasser:	Aggarwal, Gagan, Badanidiyuru, Ashwinkumar, Balseiro, Santiago R., Bhawalkar, Kshipra, Deng, Yuan, Feng, Zhe, Goel, Gagan, Liaw, Christopher, Lu, Haihao, Mahdian, Mohammad, Mao, Jieming, Mehta, Aranyak, Mirrokni, Vahab, Leme, Renato Paes, Perlroth, Andres, Piliouras, Georgios, Schneider, Jon, Schvartzman, Ariel, Sivan, Balasubramanian, Spendlove, Kelly, Teng, Yifeng, Wang, Di, Zhang, Hanrui, Zhao, Mingfei, Zhu, Wennan, Zuo, Song
Format:	Artikel
Sprache:	eng
Schlagworte:	Applied computing Applied computing / Electronic commerce Applied computing / Enterprise computing Applied computing / Enterprise computing / Business process management Applied computing / Law, social and behavioral sciences Applied computing / Law, social and behavioral sciences / Economics Applied computing / Operations research Applied computing / Operations research / Marketing Computing methodologies Computing methodologies / Artificial intelligence Computing methodologies / Artificial intelligence / Distributed artificial intelligence Computing methodologies / Artificial intelligence / Distributed artificial intelligence / Multi-agent systems Information systems Information systems / World Wide Web Information systems / World Wide Web / Online advertising
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Beschreibung
Zusammenfassung:	In this survey, we summarize recent developments in research fueled by the growing adoption of automated bidding strategies in online advertising. We explore the challenges and opportunities that have arisen as markets embrace this autobidding and cover a range of topics in this area, including bidding algorithms, equilibrium analysis and efficiency of common auction formats, and optimal auction design.
ISSN:	1551-9031 1551-9031
DOI:	10.1145/3699824.3699838