Information retrieval and advertising

Information retrieval and advertising

The Information Retrieval and Advertising Workshop (IRA 2009) was held on July 23, 2009 in Boston, Massachusetts, in conjunction with the 32nd Annual ACM SIGIR Conference. The workshop covered theoretical and empirical issues in several research areas that span the intersection of computational adve...

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Veröffentlicht in:SIGIR forum 2009-12, Vol.43 (2), p.29-33
Hauptverfasser: Bilenko, Mikhail, Gabrilovich, Evgeniy, Richardson, Matthew, Zhang, Yi
Format: Artikel
Sprache:eng ; jpn
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Zusammenfassung:The Information Retrieval and Advertising Workshop (IRA 2009) was held on July 23, 2009 in Boston, Massachusetts, in conjunction with the 32nd Annual ACM SIGIR Conference. The workshop covered theoretical and empirical issues in several research areas that span the intersection of computational advertising, information retrieval, and economics. The workshop consisted of 3 invited talks, 6 refereed paper presentations, 2 positions statement presentations and several discussion sessions.
ISSN:0163-5840
DOI:10.1145/1670564.1670569