The system of co-creation business by the Locals and Company from Outside, by investigating the present situation: Case Study on Co-Creation activities at Setoda Town, Onomichi district in Hiroshima Prefecture

The research aim to discuss about system of co-creation business by the locals and company from outside. First of all, overview co-creation proposal at Setoda Town. Secondly clarify evaluation toward co-creation from opinion of outside company and local residents. From the research, local government and the management company had function of “filter”,” hub”, and “buffer” in co-creation. Local government and a management company need to work parallel each other and communicate densely as coordinators. In future, local government is expected to support by offering the resources for co-creation environment. And also management company and enough time to prepare will be essential.