Engendering equality: Unraveling the influence of family cues on young men's attitudes toward women's rights

What explains the gender gap in support for the protection and advancement of women's rights? We argue that because boys receive less and more delayed information outside the home about gender inequality than girls, the cues boys receive inside the home play an outsized role in their adult attitudes about women's rights. Using a large national survey, we demonstrate that men's attitudes toward women's rights are, in fact, more heavily influenced by the perceived attitudinal norms within their family than are women's. Through a follow‐up survey experiment with a national sample of U.S. teenagers, we explore this further and illustrate that one‐time statements from a single family member shift support for women's rights among young men, but not young women. Importantly, statements from other authority figures do not impact attitudes. Our findings highlight the gendered manner in which familial socialization shapes the gendered attitudes that frame women's lives.