Biologics to breast milk: A c ross‐sectional study of popular eczema treatment content on TikTok

We conducted a cross‐sectional study to compare viewer engagement, content quality and viewer experience of eczema related medical content on TikTok between health care professionals and non‐health care professionals. Compared to non‐health care professionals, health care professionals created videos of higher quality and superior viewing experience. Viewer engagement did not differ significantly between videos made by health care professionals and non‐health care professionals. Overall, content creators should focus on producing comprehensive, evidence‐based videos.