An Analogy Explanation for the Evaluation of Entrepreneurial Opportunities
Entrepreneurs evaluate opportunities under conditions of uncertainty; they make judgments. To understand these evaluations, I develop an analogical model that represents an entrepreneurial opportunity in the mind of an individual. The model proposes that an opportunity is an analogical knowledge tra...
Gespeichert in:
Veröffentlicht in: | Journal of small business management 2019-07, Vol.57 (3), p.757-779 |
---|---|
1. Verfasser: | |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Zusammenfassung: | Entrepreneurs evaluate opportunities under conditions of uncertainty; they make judgments. To understand these evaluations, I develop an analogical model that represents an entrepreneurial opportunity in the mind of an individual. The model proposes that an opportunity is an analogical knowledge transfer from a source business domain to a target business domain. According to the model, the cognitive distance between the domains influences the opportunity evaluation. Additionally, the inspiration behind the analogy construction influences the opportunity evaluation. The empirical design employs a hypothetical scenario experiment and the results show that the two analogical properties matter for evaluation. |
---|---|
ISSN: | 0047-2778 1540-627X |
DOI: | 10.1111/jsbm.12321 |