Transitioning a River Outfitter to the Next Generation

This article provides an actual case that is designed to highlight business and legal issues that should be considered when operations expand and ownership changes. Of particular significance in this case is the focus on modernizing operations without losing the original organization's commitment to the environment and its cultural mission. The case examines the legal, managerial, and marketing concerns surrounding a decision to expand and diversify operations with the change in ownership. The case is ideal for use in a Legal Environment of Business course, as it can be reexamined and used when each legal issue is covered in the course.