Anticipating the Arrival of a Clean‐Sensitive Driving Future

Anticipating the Arrival of a Clean‐Sensitive Driving Future

A leading automaker needed to safely study the impact of the COVID‐19 pandemic upon driver and passenger experience to effectively prioritize future in‐vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand, context...

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Veröffentlicht in:Conference proceedings (Ethnographic Praxis in Industry Conference) 2021-11, Vol.2021 (1), p.75-90
Hauptverfasser: CAMPBELL‐DOLLAGHAN, ANNICKA, TSIMHONI, OMER, GUNDLACH, EDWARD, SHARROW‐BLAUM, CAMILLE, DENNY, ASHLYNN
Format: Artikel
Sprache:eng
Schlagworte:
Automotive
COVID‐19
Diary Study
Remote Methods
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Beschreibung
Zusammenfassung:A leading automaker needed to safely study the impact of the COVID‐19 pandemic upon driver and passenger experience to effectively prioritize future in‐vehicle features related to cleanliness. In this case study, we'll share our approach and retrospective learnings on how to understand, contextualize, and anticipate the impact of major societal shifts as they happen.
ISSN:1559-890X
1559-8918
DOI:10.1111/epic.12058