Ethical Decision Making in International Business: A Study of Challenge in Teaching to Future Global Talents

The importance of ethical decision-making in international business has never been more apparent than in recent years. However, discussion concerning its teaching to future global talents who will be at this stage soon is scant and under-developed. Adapting Rest’s (1986) four-component model, the study attempts to sketch a broad outline of ethical decision-making by university students when they face an ethical dilemma. The imaginary story, which the author intentionally designs to analyze ethical decision-making through covering real-world ethical issues in an international market, is used as the main methodological tool. Participants acknowledge ‘ideal’ ethical decisions according to their own discretion, but their ‘actual’ decision is different due to the intention (motivation) of individuals as to whether they make ethical decisions. This study demonstrates significant gaps in teaching business ethics and suggests a shift of the teaching focus from enlightenment of moral awareness/judgment to stimulating and motivating to initiate ethical decisions and actions.