Employer Branding: The Impact of COVID-19 on New Employee Hires in IT Companies

High turnover rates in the IT industry pose a significant challenge for technology companies in maintaining a talented workforce. Fierce competition, rapid technological advancements, and employees seeking new challenges contribute to this issue. Remote work during the COVID-19 era has added complexity to retaining IT professionals who value flexible working conditions. As a result, IT firms are constantly seeking effective strategies to attract and retain talent. This study focuses on assessing the values that matter most to new IT employees with recommendations on how companies can leverage employer brand value propositions to attract and retain talent in the post-COVID-19 landscape.